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        News & Media

        Dr. Sarah Layton presents Blue Ocean Strategy in six countries

        Qualified Blue Ocean Strategist Dr. Sarah Layton was invited to present two day workshops on Blue Ocean Strategy to executives in Malaysia, Singapore, Thailand, Australia, New Zealand and India. Comments from attendees include:

        “It’s one of the most impressive seminars I’ve ever taken.”

        “We had such a great time together with Dr. Sarah. I will take BOS back to my company and get started”

        Two day sessions included case studies from known Blue Ocean Strategy companies such as Cirque du Soleil, Nintendo, Curves and SouthWest Airlines. Delegates were then able to select a company and industry in which to practice utilizing the Blue Ocean Strategy tools to create a Blue Ocean Strategy. This enabled them to gain confidence to return to their companies to begin their own Blue Ocean Strategy process.

        To have Dr. Layton speak at your conference, or start your organization on the path to creating Blue Oceans, email info@corporatestrategy.com or call 407/ 876-2785.

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        Posted by Dr. Sarah Layton in News & Media on July 1, 2008.

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